This originally appeared on The Next Web. — Websites are brand’s “digital front door” and are often the first interaction that a potential consumer will have with a brand so it’s important to get it right. But not every marketer has unlimited time and money to build the robust website of their dreams. And sometimes […]
I’m quoted today in SKIFT about Triavago’s upcoming IPO. I was asked whether I thought Google Trends was a good indicator of Brand Awareness and my answer is that although it is an important input, it is dangerous to rely on a single source for assessing a brand’s value. Read more on Skift – including […]
While AI-powered personal assistants have steadily made improvements to functionality and begun embedding themselves into daily life, automated web building tools have started to emerge with the promise of bringing artificial intelligence to web design to make it easier for marketers to have the website of their dreams. Well, I’m here to say, “don’t believe the hype”. At least not yet.
Recently Adweek asked me what I thought about the rise of video games as platforms for brands to connect with audiences. Having produced the first GameBoy Color for Barbie, along with ten or so other video games back in the late 90s and early 2000s – just as ‘broadband’ was on the rise – I […]
I spent 25 years in experimental theater. I wrote, directed, produced, taught, and performed shows ranging from a 12-hour performance piece to a highly narrative homage to the golden age of television. I even dabbled in circus acrobatics. In the process, I learned a lot about building a cast and crew that fits the project […]
Snapchat is changing its name to Snap. I think this is a smart move as it positions them to be more than an ephemeral sharing platform. Read what I had to say about it over on Mashable. Share Share List
This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.
Everyone is running into each other. People are actually hurting themselves. And the Internet is exploding. Yep, Pokémon Go is giving Augmented Reality (AR) its big moment.
This is how disruptions in technology often happen: a technology is developed to serve a niche market, until it hits an inflection point and achieves mass appeal. It’s so common there’s an entire hype cycle built to document it. And then it gets old (I know I’m tired of hearing about the “Uber of X” phenomena).
At this year’s Ad Age Digital Conference there were a number of common themes across panels about ad sales, content creation, social campaigns, the Internet of Things, and the role of agencies in an increasingly digital world.
If your brand thinks AR and VR aren’t for you, we suggest you look at your whole organization – the cutting edge work being done on these platforms right now is not where you might think it is (gaming and entertainment), but rather where the rubber meets the road. At Sullivan we’re excited by the many AR and VR projects we’re currently working on. If you want to learn more about how VR and AR can help solve your business challenges, reach out to Sullivan.