Recently Adweek asked me what I thought about the rise of video games as platforms for brands to connect with audiences. Having produced the first GameBoy Color for Barbie, along with ten or so other video games back in the late 90s and early 2000s – just as ‘broadband’ was on the rise – I […]
I spent 25 years in experimental theater. I wrote, directed, produced, taught, and performed shows ranging from a 12-hour performance piece to a highly narrative homage to the golden age of television. I even dabbled in circus acrobatics. In the process, I learned a lot about building a cast and crew that fits the project […]
Snapchat is changing its name to Snap. I think this is a smart move as it positions them to be more than an ephemeral sharing platform. Read what I had to say about it over on Mashable. Share Share List
along the consumer decision journey popularized by McKinsey, I think there are a number of opportunities to take advantage of both integral and incidental emotion – as consumers consider their options they may experience a range of feelings from being overwhelmed or uninformed during the awareness and consideration phases, to feelings of pride and regret post purchase, or they may just be transferring emotions from one situation to another. Smart businesses will protect against incidental emotion by building in transition moments, or transformative emotional experiences into their brand strategy and will take advantage of integral emotion by recognizing the emotions consumers experience when they decide to make a purchase.
Despite the wisdom of marketers, emotion has not become a key aspect of the business strategy or organizational structure of very many brands. Product development and the priorities of big businesses across a spectrum of sectors (from financial services, to retail, to healthcare, to technology products and services) are all missing the importance of putting emotion at the center how they run their business (with a few notable exceptions like Virgin and Apple). This is counter-intuitive. Just think about it: most of the decisions we make, whether they are a purchase decision or an investment decision or healthcare decision, are emotional decisions.
Yesterday I finished a really good SCRUM training with Stacia Viscardi that has been stirring something in my brain that has (on the surface) very little to do with Scrum. At one point over the two-day course she asked us what single thing we’d like to change about our working style or workplace. I said […]
I arrived in Atlanta on Thursday for my ten-day residency at Kennesaw State University which is located just outside of Atlanta. I’m working with students in the Department of Theatre and Performance Studies in a variety of units ranging from an audition practicum (which I guest lectured in on Friday) to Senior Seminars and running […]
Over the past week I’ve been reminded of how notions of privacy have shifted since the mass adoption of the always-on, mobile Internet and portable (tiny), ubiquitous video and photo capturing devices. It has been clear for some time now that we live in an age where there are very few places where our private thoughts, actions, words and […]
A few months ago, I gave a talk at NESTA’s Digital Day in Bristol, which was part of their launch of a new funding scheme. I thought it might be useful to post the videos here for anyone who wanted to hear me talk about Fortnight but didn’t want to hunt the footage down. Here […]
At a one-day conference I attended today called ‘Internationalizing the Curriculum‘, I ran into the ever lovely Paul Kleiman from the HEA and he told me about a series of reports that IBM conduct each year called the ‘C-Suite Studies’. Basically, they interview something like 1,700 chief executives in 60-70 countries about what the major […]