How My Theater Background Influences My Management Style

I spent 25 years in experimental theater. I wrote, directed, produced, taught, and performed shows ranging from a 12-hour performance piece to a highly narrative homage to the golden age of television. I even dabbled in circus acrobatics. In the process, I learned a lot about building a cast and crew that fits the project […]

Part Two: The caring economy

along the consumer decision journey popularized by McKinsey, I think there are a number of opportunities to take advantage of both integral and incidental emotion – as consumers consider their options they may experience a range of feelings from being overwhelmed or uninformed during the awareness and consideration phases, to feelings of pride and regret post purchase, or they may just be transferring emotions from one situation to another. Smart businesses will protect against incidental emotion by building in transition moments, or transformative emotional experiences into their brand strategy and will take advantage of integral emotion by recognizing the emotions consumers experience when they decide to make a purchase.

The caring economy: why emotion should be at the heart of your business strategy

Despite the wisdom of marketers, emotion has not become a key aspect of the business strategy or organizational structure of very many brands. Product development and the priorities of big businesses across a spectrum of sectors (from financial services, to retail, to healthcare, to technology products and services) are all missing the importance of putting emotion at the center how they run their business (with a few notable exceptions like Virgin and Apple). This is counter-intuitive. Just think about it: most of the decisions we make, whether they are a purchase decision or an investment decision or healthcare decision, are emotional decisions.

About Silence at KSU

I arrived in Atlanta on Thursday for my ten-day residency at Kennesaw State University which is located just outside of Atlanta. I’m working with students in the Department of Theatre and Performance Studies in a variety of units ranging from an audition practicum (which I guest lectured in on Friday) to Senior Seminars and running […]

What is private anymore?

Over the past week I’ve been reminded of how notions of privacy have shifted since the mass adoption of the always-on, mobile Internet and portable (tiny), ubiquitous video and photo capturing devices. It has been clear for some time now that we live in an age where there are very few places where our private thoughts, actions, words and […]