Principles for getting your digital front door right

This originally appeared on The Next Web. — Websites are brand’s “digital front door” and are often the first interaction that a potential consumer will have with a brand so it’s important to get it right. But not every marketer has unlimited time and money to build the robust website of their dreams. And sometimes […]

Forget the dark web – “AI” is on track to create the bland web

While AI-powered personal assistants have steadily made improvements to functionality and begun embedding themselves into daily life, automated web building tools have started to emerge with the promise of bringing artificial intelligence to web design to make it easier for marketers to have the website of their dreams. Well, I’m here to say, “don’t believe the hype”. At least not yet.

How My Theater Background Influences My Management Style

I spent 25 years in experimental theater. I wrote, directed, produced, taught, and performed shows ranging from a 12-hour performance piece to a highly narrative homage to the golden age of television. I even dabbled in circus acrobatics. In the process, I learned a lot about building a cast and crew that fits the project […]

Instagram Stories: What’s brand got to do with it?

This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.

Pokémon Go: Augmented Reality’s Big Moment.

Everyone is running into each other. People are actually hurting themselves. And the Internet is exploding. Yep, Pokémon Go is giving Augmented Reality (AR) its big moment.

This is how disruptions in technology often happen: a technology is developed to serve a niche market, until it hits an inflection point and achieves mass appeal. It’s so common there’s an entire hype cycle built to document it. And then it gets old (I know I’m tired of hearing about the “Uber of X” phenomena).

Why Your Brand Should Take VR and AR Seriously…and How

If your brand thinks AR and VR aren’t for you, we suggest you look at your whole organization – the cutting edge work being done on these platforms right now is not where you might think it is (gaming and entertainment), but rather where the rubber meets the road. At Sullivan we’re excited by the many AR and VR projects we’re currently working on. If you want to learn more about how VR and AR can help solve your business challenges, reach out to Sullivan.