How do you assess brand awareness?

I’m quoted today in SKIFT about Triavago’s upcoming IPO. I was asked whether I thought Google Trends was a good indicator of Brand Awareness and my answer is that although it is an important input, it is dangerous to rely on a single source for assessing a brand’s value. Read more on Skift –  including someone who really disagrees with me (but was afraid to be attributed!).

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