At this year’s Ad Age Digital Conference there were a number of common themes across panels about ad sales, content creation, social campaigns, the Internet of Things, and the role of agencies in an increasingly digital world.
Having worked in media and digital since the mid 90s – first in video post production, then video game producing, business analysis for websites, and more latterly as a project and program manager – I’ve seen the invention of countless processes and terms and missions and core beliefs and strategies that have been proclaimed THE MOST IMPORTANT THING EVER. I’ve been thinking lately about four of these, which are a bit all over the map in terms of type, and wondering about why they are misused or misunderstood so often. In an effort to see where my understanding sits with others, I’ve composed a short list of observations about terms that I encounter frequently. There are only four in this list, but there are many more that I’ll be thinking about in the weeks to come.
Whether you are new to Agile methodologies or a seasoned pro, Stacia Viscardi’s new book, The Professional ScrumMaster’s Handbook is an essential reference resource. I had the privilege of undergoing a two-day CSM training with Stacia while I was at Razorfish and was impressed with her approach to teaching and with the methodology itself. I liked […]
Yesterday I finished a really good SCRUM training with Stacia Viscardi that has been stirring something in my brain that has (on the surface) very little to do with Scrum. At one point over the two-day course she asked us what single thing we’d like to change about our working style or workplace. I said […]