I’m quoted today in SKIFT about Triavago’s upcoming IPO. I was asked whether I thought Google Trends was a good indicator of Brand Awareness and my answer is that although it is an important input, it is dangerous to rely on a single source for assessing a brand’s value. Read more on Skift – including […]
Snapchat is changing its name to Snap. I think this is a smart move as it positions them to be more than an ephemeral sharing platform. Read what I had to say about it over on Mashable. Share Share List
This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.