Forget the dark web – “AI” is on track to create the bland web

While AI-powered personal assistants have steadily made improvements to functionality and begun embedding themselves into daily life, automated web building tools have started to emerge with the promise of bringing artificial intelligence to web design to make it easier for marketers to have the website of their dreams. Well, I’m here to say, “don’t believe the hype”. At least not yet.

Awwwards best websites

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.