I’m quoted today in SKIFT about Triavago’s upcoming IPO. I was asked whether I thought Google Trends was a good indicator of Brand Awareness and my answer is that although it is an important input, it is dangerous to rely on a single source for assessing a brand’s value. Read more on Skift – including […]
While AI-powered personal assistants have steadily made improvements to functionality and begun embedding themselves into daily life, automated web building tools have started to emerge with the promise of bringing artificial intelligence to web design to make it easier for marketers to have the website of their dreams. Well, I’m here to say, “don’t believe the hype”. At least not yet.
This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.
Everyone is running into each other. People are actually hurting themselves. And the Internet is exploding. Yep, Pokémon Go is giving Augmented Reality (AR) its big moment.
This is how disruptions in technology often happen: a technology is developed to serve a niche market, until it hits an inflection point and achieves mass appeal. It’s so common there’s an entire hype cycle built to document it. And then it gets old (I know I’m tired of hearing about the “Uber of X” phenomena).
At this year’s Ad Age Digital Conference there were a number of common themes across panels about ad sales, content creation, social campaigns, the Internet of Things, and the role of agencies in an increasingly digital world.
If your brand thinks AR and VR aren’t for you, we suggest you look at your whole organization – the cutting edge work being done on these platforms right now is not where you might think it is (gaming and entertainment), but rather where the rubber meets the road. At Sullivan we’re excited by the many AR and VR projects we’re currently working on. If you want to learn more about how VR and AR can help solve your business challenges, reach out to Sullivan.
(this was originally posted on LinkedIn Pulse) The resume is becoming an increasingly useless tool for assessing a candidates fit for a role. Rarely does it tell you anything about how a person thinks, what they value, how flexible they are, what their colleagues think of them, or how they solve problems. Traditionally, resumes showcase […]
This is posted over on LinkedIn Pulse. I was lucky enough to be part of a young, small business in the days before the word startup became ubiquitous for the new entrepreneur. Hyperspace Cowgirls was a video game development company focused on the niche market of children’s (and primarily girl’s) games. I lucked into my […]
This weekend the Metropolitan Museum extended their opening hours for visitors to see the Costume Institute’s blockbuster show about Chinese-inspired fashion, China: Through the Looking Glass. I’ve been wanting to see the show since it opened but never seemed to be able to make the time to check it out, so I was excited about […]
This is also posted on LinkedIn Pulse. More and more of us are working as part of remote teams, either with our clients, with members of our own organization who are located in other cities, with off shore service providers, or with telecommuters. Some studies show that there has been a growth of over 80% […]