Part Two: The caring economy

along the consumer decision journey popularized by McKinsey, I think there are a number of opportunities to take advantage of both integral and incidental emotion – as consumers consider their options they may experience a range of feelings from being overwhelmed or uninformed during the awareness and consideration phases, to feelings of pride and regret post purchase, or they may just be transferring emotions from one situation to another. Smart businesses will protect against incidental emotion by building in transition moments, or transformative emotional experiences into their brand strategy and will take advantage of integral emotion by recognizing the emotions consumers experience when they decide to make a purchase.

The caring economy: why emotion should be at the heart of your business strategy

Despite the wisdom of marketers, emotion has not become a key aspect of the business strategy or organizational structure of very many brands. Product development and the priorities of big businesses across a spectrum of sectors (from financial services, to retail, to healthcare, to technology products and services) are all missing the importance of putting emotion at the center how they run their business (with a few notable exceptions like Virgin and Apple). This is counter-intuitive. Just think about it: most of the decisions we make, whether they are a purchase decision or an investment decision or healthcare decision, are emotional decisions.

Personalization of Process Management

Over the past two years I’ve had exposure to a lot of different approaches to project management, and in my more recent leadership roles I’ve been thinking a lot about how poorly many projects are managed. Much of what seems to fuel the poor approaches to project management I’ve seen is an over zealous adoption of outmoded […]

Review: The Professional ScrumMaster’s Handbook

Whether you are new to Agile methodologies or a seasoned pro, Stacia Viscardi’s new book, The Professional ScrumMaster’s Handbook  is an essential reference resource. I had the privilege of undergoing a two-day CSM training with Stacia while I was at Razorfish and was impressed with her approach to teaching and with the methodology itself. I liked […]

Tarry Lodge, Port Chester and Perrini Negroamaro

I am instinctively suspicious of restaurants owned by celebrity chefs because I’ve been to some that are real stinkers (hello Michael Cain – UK super chef…I’m talking about you). The more restaurants a chef owns the less likely I imagine it is that they are paying close attention to the fine details. It is one […]