Snapchat is changing its name to Snap. I think this is a smart move as it positions them to be more than an ephemeral sharing platform. Read what I had to say about it over on Mashable. Share Share List
Tag: snapchat
Instagram Stories: What’s brand got to do with it?
This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.