I’m Peter.

I started working in digital product, brand, and marketing in 1999 when I was part of the first wave of the dot com boom/bust. I worked at a small video game development startup whose focus was on developing games for kids, and especially girls.

I helped brands like Barbie, Cheerios, Christina Aguilera, Mary Kate and Ashley Olsen, and Stuart Little figure out how to adapt their brands to the relatively new medium of mass-market video games and online experiences.

Since that time, I’ve been lucky enough to work with many other major brands as they’ve gone through moments of transformation: Uniqlo launching their e-commerce presence in the US, Epicurious launching their first member area and print functionality, State Farm updating their business to be more self-service through a robust product strategy, and HP launching its new brand as it split into two entities. My experience across industries and at all levels of digitally enabled organizations means that I understand digital channels, product strategy, demand generation, and how to organize a team to deliver in the rapidly changing space of digital.

Professional Expertise

My professional expertise has mostly been agency or consultancy side. Some of my clients have included Barbie, Christina Aguilera, Cheerios, Cablevision, Credit Suisse, Britney Spears, Bayer CropScience, Novartis, Bonefish Grill, State Farm, Condé Nast (,, Balenciaga, UNIQLO, Amex, Brown University, Duke University, Teach For America, Two Sigma, Merrill Lynch, Credit Suisse, HP Inc, Destination Canada, Freybe, Destination British Columbia, Tourism Vancouver, Avalara, Scholastic, New Classrooms, Attuned Education Partners, The Opportunity Trust, and Philip Morris USA amongst others.

I have a background in account and project management, and digital strategy having worked at RazorfishBlast Radius, PayPalValtechHuge, and Sullivan in NY. I have a PhD and an MA in theater studies that focused on the impact technology has on the way humans experience spatial relationships. I also used to be in the circus.

Theater Background

In addition to my long career in digital marketing and product, I’ve also been a producer, director, writer, curator, researcher, educator and was the founding artistic director of Proto-type Theater. My theater work, both with Proto-type and with others, has been seen in the United States, United Kingdom, Armenia, Russia, the Netherlands, South Korea, Mongolia, China, Zimbabwe, and Romania.

I am the author of the performance texts Poor Angels, Bunny’s Last Night in Limbo, Cheap Thrills, Three Ring, Third Person, The Christmas Suicides, Invisible Messages, Third Person: Bonnie and Clyde Redux, Whisper, Virtuoso (working title), About Silence, Fortnight, and The Good the God and the Guillotine.

I collaborated on 1001 Nights Cast for which I authored four entries (available online here, here, here and here) and I worked as a dramaturge and performance coach with the Tiffany Mills Company with whom I collaborated on two pieces of touring dance theatre. I am the recipient of several awards, grants and residencies including the HERE Artist Residency Program (NYC), Lincoln Center Director’s Lab (NYC), Das Arts (Amsterdam), 2004 Person of the Year (NYC), Artward Bound of the Field (NYC), Chashama Area Award (NYC), Mondo Cane Commission from Dixon Place (NYC), TCG/ITI Travel Grant (NYC/Russia), The Creative Lab at The Center for Contemporary Art (Glasgow), the Outside/Input Program of Richard Foreman’s Ontological-Hysteric Theater (NYC), IETM Intro Award, and Jerome Foundation Commission from PS122 (NYC).

I was part of the curatorial team for the 2002 Queer@HERE Festival, the 2003 Fuse Festival and Avant-Garde-Arama at PS122, and have been a guest artist in Busan (South Korea), Dublin (Ireland), Brest (France), Tirgu-Mures (Romania), and Asheville (North Carolina). I was the 2008-09 New Work Network Activator for the North West of England. I was the Treasurer of the Board of Trustees for New Work Network and on the advisory boards for Live at LICA, hAb and Avant, The Journal of the Philosophical-Interdisciplinary Vanguard.

Current Artistic Practice

Starting in 2022, I joined the Spark File – a creativity coaching program led by Susan Blackwell and Laura Camien. Through the remarkable community I found there, I’ve once again restarted my artistic practice. I am writing for the page, for performers, and for machines. I am imagining new ways that I want to share my creativity with the world. In my first year of the program, I wrote a book-length piece of poetic narrative called Boys in Bed. An excerpt is available on this website.


I completed my PhD from Lancaster University where I was a recipient of an Overseas Research Award. I was Senior Lecturer in Drama and Theatre at MMU Cheshire where I was also Programme Leader for the BA (Hons) Contemporary Theatre and Performance degree. At MMU, I was a research lead, international recruitment officer, and the departmental e-learning champion.