I’m Peter, a Partner at Modern Craft, a strategy consulting firm based in Vancouver, Canada.

At Modern Craft, I work closely with leadership across a broad range of industries from non-profits (JDRF, New Classrooms, OneGoal, Teach For America), to travel and tourism (Destination Canada, Destination Vancouver, Destination British Columbia), to technology companies (Hootsuite, Avalara), and multi-billion dollar corporations (Scholastic). I help clients develop and operationalize product, go-to-market, content, marketing, corporate, and organizational strategies. I am a multi-hyphenate artist with a PhD in theater.