I’m Peter. I am an artist and a partner at Modern Craft, a strategy consulting firm based in Vancouver, Canada.

I am a multi-hyphenate artist with a PhD in theater. As an artist, I’ve written and produced experimental theater and performance work that has been performed on four continents. I founded proto-type theater in the late 1990s, worked with dance companies and other artists as a dramaturge, mentored students as the leader of an undergraduate program in performance making, and published critical theory about the relationship between technology and experience in academic journals and anthologies. I recently wrote a poetic narrative book.

At Modern Craft, I work closely with leadership across a broad range of industries from non-profits (JDRF, New Classrooms, OneGoal, Teach For America), to travel and tourism (Destination Canada, Destination Vancouver, Destination British Columbia), to technology companies (Hootsuite, Avalara), and multi-billion dollar corporations (Scholastic). I help clients develop and operationalize product, go-to-market, content, marketing, corporate, and organizational strategies.