Musings, Wanderings, & Notes
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Boys in Bed.
Boys in Bed: A Recollection Of Almost Everything is a poetic memoir that speaks to anyone who wants to believe in the power of forgiveness.
Forget the dark web – “AI” is on track to create the bland web
While AI-powered personal assistants have steadily made improvements to functionality and begun embedding themselves into daily life, automated web building tools have started to emerge with the promise of bringing artificial intelligence to web design to make it easier for marketers to have the website of their dreams. Well, I’m here to say, “don’t believe the hype”. At least not yet.
Instagram Stories: What’s brand got to do with it?
This week, Instagram announced a new disappearing content feature called Stories, which is eerily similar to many people’s favorite feature on Snapchat. This post lays out the differences between how the two social networks have built their brands, and what Instagram’s Stories mean for Snapchat.
Pokémon Go: Augmented Reality’s Big Moment.
Everyone is running into each other. People are actually hurting themselves. And the Internet is exploding. Yep, Pokémon Go is giving Augmented Reality (AR) its big moment.This is how disruptions in technology often happen: a technology is developed to serve a niche market, until it hits an inflection point and achieves mass appeal. It’s so common there’s an entire hype cycle built to document it. And then it gets old (I know I’m tired of hearing about the “Uber of X” phenomena).
4 Takeaways Ad Age Digital 2016
At this year’s Ad Age Digital Conference there were a number of common themes across panels about ad sales, content creation, social campaigns, the Internet of Things, and the role of agencies in an increasingly digital world.
Why Your Brand Should Take VR and AR Seriously…and How
If your brand thinks AR and VR aren’t for you, we suggest you look at your whole organization - the cutting edge work being done on these platforms right now is not where you might think it is (gaming and entertainment), but rather where the rubber meets the road. At Sullivan we’re excited by the many AR and VR projects we’re currently working on. If you want to learn more about how VR and AR can help solve your business challenges, reach out to Sullivan.
Part Two: The caring economy
along the consumer decision journey popularized by McKinsey, I think there are a number of opportunities to take advantage of both integral and incidental emotion - as consumers consider their options they may experience a range of feelings from being overwhelmed or uninformed during the awareness and consideration phases, to feelings of pride and regret post purchase, or they may just be transferring emotions from one situation to another. Smart businesses will protect against incidental emotion by building in transition moments, or transformative emotional experiences into their brand strategy and will take advantage of integral emotion by recognizing the emotions consumers experience when they decide to make a purchase.
